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Black Shark Technologies is a subsidiary of Xiaomi which makes high-end hardware, software and accessories designed for gaming. They produce the line of flagship Android-based flagship gaming smartphones of the same name.
Black Shark is commonly mistaken to be a Xiaomi sub-brand. However, while Xiaomi invested heavily in Black Shark technology, it is officially a separate entity.[1]
History[]
The Black Shark was announced in August 2018 as a new gaming smartphone brand by Xiaomi.[2] In March 2019, the Black Shark 2 was launched in India.[3] In February 2020, Black Shark announced their new brand logo and slogan "Game is real".[4]
In October 2019, Xiaomi introduced JoyUI, a gaming-focused variant of MIUI for Black Shark phones.[5]
Anthem[]
| “ | People are born ordinary
Reality is simple and mediocre We can never escape from the certainty of life I know you always say, none of it is real; The armies I command, my mountains of gold and the lands I have conquered, Even myself who has super powers I disguise myself in a virtual world In my hope I fight In my allies I trust From the frustrations I pursue faith From the vast worlds I discover greatness It is always the ordinary me, who is behind all those extraordinary realities All experiences are experienced All feelings are real Why do I love games? Because for me GAME IS REAL |
” |
— Black Shark's Anthem[6]
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References[]
- ↑ Debashis Sarkar (2019-05-27). Black Shark is not a Xiaomi brand (en). The Times of India.
- ↑ Yordan (2020-04-13). Xiaomi's gaming phone is here: Meet the Black Shark (en). GSMArena.com.
- ↑ Yordan (2019-05-27). Black Shark 2 arrives in India for $575 (en). GSMArena.com.
- ↑ Liya Huang (2020-02-23). Black Shark Technologies Reveals New Brand Identity with New Corporate Slogan “Game is Real” (en). Business Wire.
- ↑ Yordan (2019-10-15). Xiaomi launches JoyUI 11 for Black Shark phones (en). GSMArena.com.
- ↑ Black Shark: About Us (en). Black Shark (global).
External links[]
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